Social media marketing is an essential strategy for any business looking to grow their income online.
Whether you’re selling products, services or recommending affiliate products, it’s important to have a strong presence on social media.
Nowadays, social media sites are where the majority of people are spending their time online.
Social media can be used as a tool for finding leads and buyers, new joint venture partners and even for customer service.
However, with a growing number of platforms now available, choosing the wrong platforms can lead to little results.
Today’s post will provide an overview of the top social media platforms and how to use them to grow your income.
Some will be perfect for your business, and as you’ll see, others may not be worth your time.
Pick out the best platforms for your needs and start using these proven methods.
You may be surprised at the results you get!
Getting Website Traffic from Facebook
Many people overlook Facebook as a platform for getting traffic to their website.
Millions of people still use it every day, and with the right strategy, it can be a great source of traffic and income.
Facebook has more than 2 billion active users and is the world’s largest social media platform.
It would be wise to invest your time and money into marketing your business on FaceBook.
You can get traffic from Facebook for free, by using Facebook Pages.
If you actively engage with your followers on your FaceBook page, you’ll grow your audience.
You’ll get more followers and likes over time if you post every single day.
If you want faster results, Facebook Ads are a powerful and effective marketing tool.
They allow you to target your ideal audience very specifically, with low costs per click.
Whether you use Pages or Ads, you need to be on FaceBook if you’re doing business online.
Using Facebook Groups and Messenger for Income
Facebook groups offer an opportunity to promote your business, blog, or content in a new way.
While you can certainly start your own group on Facebook, an easier way to get traffic form groups is to use existing groups.
Search Facebook groups using a niche for your keyword.
Look for an active group in your niche where people are actually helping each other.
Start engaging with others in the group and helping them for a few weeks.
Then befriend the admin of the group and offer them an incentive to share something of yours, such as a giveaway ebook.
Many admins will be happy to share solid content with their group, especially when you reward them for it!
If you are an affiliate marketer or product launcher, FaceBook Instant Messenger can connect you with new joint venture partners.
Over the course of the next month, friend request a few top affiliate marketers every day.
In 30 days you’ll have dozens of new friends you can reach out to and try to recruit for your next launch.
For best results, consider asking them about their own upcoming launches and help them first.
This will get you some good will with them and they will be more likely to promote for you.
Facebook Instant Messenger is one of the best free tools online for finding JV partners.
Promoting Your Business on Instagram
Instagram is a rapidly growing social media site that is easy to use and has many benefits.
It’s a great way to connect with friends, family and other people who share common interests.
It can also help people build an online following for their personal brand.
Instagram is an awesome place for marketing purposes, as it has over 500 million active monthly users!
There are many ways you can get more traffic from Instagram.
To get the best results, use hashtags, stories, contests and live video to engage with your followers.
To amplify your reach, be sure to connect your Instagram app to other social media platforms.
Go to your profile and tap Settings, then Account, then Sharing to other Apps.
Select each social network you want to share your posts to, such as Facebook, Tumblr, and Twitter and link the accounts.
This will give your Instagram posts maximum visibility across multiple social platforms!
Tumblr is Making a Comeback
Tumblr is a popular social media platform that has grown in popularity over the past few years.
It is an online community that allows people to share and interact with images, videos, and other content.
This can be used for many purposes, including creating blogs and sharing information about your products or services.
With the recent struggles of Twitter, Tumblr has become a popular place for even more businesses.
One drawback though, is that Tumblr tends to attract a younger crowd, so if that’s not your niche, Tumblr may not be a great fit.
However, if you want to try it, signup and you’ll be prompted to create a blog, as that’s the platform’s main function.
Be careful to go slowly and grow a good reputation on the site so that people will trust you.
Then start posting photos of products or services and linking them to your website.
When make an effort to develop relationships with customers on Tumblr, more will buy your products and services.
Mining For Pearls on LinkedIn
LinkedIn is a social networking site that’s primarily for professional networking.
It can be an invaluable tool for marketers and sales people to connect with potential prospects.
You can also use it to research the competition, for joint venture partners and stay up-to-date on industry news.
Because of its usefulness in obtaining business leads and allies, many companies are using LinkedIn to grow their business.
LinkedIn is a social media platform built for business, so users tend to include more accurate information including email addresses.
That’s why many marketers focus on joint venture marketing in this space, since it is easier to get good contact info.
That make sit easy to reach out to potential joint venture partners as well as B-2-B sales leads.
You should get started on LinkedIn today, by building your own profile so others will be interested in doing business with you.
Twitter Traffic Techniques
Twitter is a social networking site that enables its users to send and read short 280 character messages, called “tweets.”
You can promote your blog or website by tweeting links to your posts, retweets, or blog headlines.
Just like on Instagram, you can search a hashtag and find posts from consumers and businesses that have used that hashtag.
That means that you can find consumers searching for something your company offers and vice versa!
For example, if you’re a dog breeder, you can find people tweeting about how they need a good breeder.
More than likely they will have used specific dog breed name hashtags in their tweet.
You can then tweet them with info on your services, and voila, you may have a new customer.
Twitter is all about consistent posting as well.
Tweet something useful to your followers every day and you’ll get better results.
Is SnapChat a Fit for Your Business
Snapchat is an app where users send images and videos to each other.
There are over 350 million monthly active users on Snapchat.
If your target market is mostly younger adults, Snapchat may work for your business.
The problem is, a Snapchat sent directly to another user can only be viewed once, then it is gone forever.
However a Snapchat on a Story, such as your own business stories, is visible for 24 hours.
Again, if your market is the younger crowd, this fastest-growing social media platforms may be a fit.
You simply create an account and start using stories as you grow your following.
You can also advertise in this network if you want to speed your results.
Is TikTok a Fit for your Business
TikTok is the newest social media craze for teens and young adults.
It is a social media app that allows users to upload short videos.
Though it was only launched in 2016, TikTok has quickly become one of the most popular social media apps with over 500 million downloads.
It has been called the “Instagram of video” because of its success in reaching people.
TikTok is a good app for people who wants to share video content, especially with the crowd.
However, posting on TikTok should be approached in a different way than other platforms like Facebook and Instagram.
Posting marketing videos simply will not work, as that’s not what people are there for.
The only way for marketers to use this platform for advertising is through influencers.
That makes it a challenging platform for marketers, unless your target market is primarily young adults.
If that’s your market, it may be worth trying some ads, if that’s not your market, TikTok may not be a fit for your business.
How to Promote Your Business on Pinterest
Pinterest has nearly 300 million monthly active users and can be a great way to reach a new audience.
Since Pinterest is image based, visual content such as food, fitness, travel and crafts perform best on Pinterest.
To get started, the first step is to create an account and fill out the basic information.
The next thing you need to do is find people who have similar interests as you.
You can do this by clicking “Find Followers”.
To increase your own follower count on Pinterest, you need to set up a business profile.
You should enter a catchy description, enticing profile photo, and a logo.
Then take the time to create a board that is related to your niche and pin at least 3-5 pins.
Pinning 5 pins per day consistently can result in getting 50 followers per month.
Be sure to link some of your pins to your best affiliate links, product links and your own website.
Like all the other social media platforms in this course, Pinterest only works well if you use it consistently.